Friday, May 19, 2006

Riviera Maya Journal #7 - Cozumel - Larry Widen

Anyone who's been to Riviera Maya recently knows that the reports of damage from Hurricane Wilma were exaggerated. The people of the region made sure the area rebounded quickly and efficiently so tourists could feel comfortable about coming back to this exciting vacation destination. But some travel agents who hadn't been there lately were hesitant about sending their clients to Riviera Maya. In an effort to better educate the agents and other travel professionals, Funjet spent a week on the island of Cozumel doing daily Internet broadcasts.

The television production crew set up their computers, cameras and editing equipment underneath a tent in Plaza San Miguel. From this base they generated a one-hour live show each day that was broadcast to thousands of travels agents across America. Tammy Lee, Funjet's Vice President of Marketing, hosted the broadcasts.

The response was amazing and swift. Travel agents saw the broadcasts that featured interviews with local merchants, hoteliers and other tourism industry representatives. Almost immediately agents began booking trips to Cancun, Playa del Carmen and Cozumel.

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