Riviera Maya Journal #7 - Cozumel - Larry Widen
The television production crew set up their computers, cameras and editing equipment underneath a tent in Plaza San Miguel. From this base they generated a one-hour live show each day that was broadcast to thousands of travels agents across America. Tammy Lee, Funjet's Vice President of Marketing, hosted the broadcasts.
The response was amazing and swift. Travel agents saw the broadcasts that featured interviews with local merchants, hoteliers and other tourism industry representatives. Almost immediately agents began booking trips to Cancun, Playa del Carmen and Cozumel.